BRAND STRATEGY
Figuring out how to get from here to there never has a clear road map when you own your own business. Running all aspects of my company allowed me to have great intuition for where I needed to go, and how to get there. Flexing my creative wiring, I came up with an omni-directional approach to getting where I wanted to be.
Some call it chaos, but for me working within multiple marketplaces with a laser focus on who my audience was felt like a naturally creative and fun journey. It requires a strong vision with an ability to break it down into specific events that would help us reach a nation-wide audience. I can be both scrappy & high-level at the same time, creating genuine content that resonates visually and through our messaging.
National TV Appearances
Brand Collaborations
Guest Chef Collaborations - Local Talent
Social Media - Influencer Collaborations
Print Editorials
Demo's, Workshops
Flash Sales + Promo's
Print Advertising
International Housewares Association - Trade Show
Product Demo's + Workshops
Recipe Development
Fairs, Markets + POP-UP's
National Gift List