STORYTELLING
With my product-based businesses, it was paramount for me to lean into my authentic story of how I became an artist-turned-industrial manufacturer, yet still talk about what we made and how it fits into our ideal customer’s lifestyles, aspirations, gifting-goals and state-loving identity.
I learned that a great story needs to talk about how people feel when they experience our creations, and brand visuals need to convey a mood that sets the tone for the story we tell.
Through product photoshoots, campaigns, video documentation, blogs and testimonials, I was able to build our brand story in a compelling way that allowed people to visualize this product in their own lives, whether that was aspirational or not.
Campaigns + Events
Lifestyle / Environmental Photo Shoots
Strong Company History + Story Pages
Site Visits - Documentary
Behind-the-Scenes Blog Editorials
Establishing Traditions with People
Founder Story - Brand History
Educational - How we make it
Aspirational Experiential Events
Educational - Product Workshops
American Made - Small Business
Video Production
Internet TV
Behind the Scenes - Brand Story
Lifestyle - Seasonal Recipe
Customer Testimonials
Aspirational Product
Lifestyle - Outdoor Cooking
Campaigns + Brand Collaborations