https://www.alisatoninato.com/home daily 1.0 2022-06-14 https://www.alisatoninato.com/resume daily 0.75 2022-06-13 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/be029f27-b2c9-4011-ad71-f4e5685e088c/alisa-toninato-profile-062215.jpg Resume - Alisa Toninato Artist | Entrepreneur | Brand Creative https://www.alisatoninato.com/new-page daily 0.75 2022-06-13 https://www.alisatoninato.com/portfolio daily 0.75 2022-06-13 https://www.alisatoninato.com/portfolio/publications monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/288e3c5d-8986-40b3-807c-6aeed0598a3d/10000+plates+recipe+book.jpg Portfolio - Publications - PUBLICATIONS I will never underestimate the power of print, even in the digital age. There have been so many scenarios where a customer would call us up or write to us, explaining that they’ve had a ripped out article about the company and our products from a magazine they bought 7+ years ago, and kept ahold of it because they knew one day they would want to buy or reach out or what have you. If that’s not grassroots, I don’t know what is! But I do know that whatever we call this phenomenon of scrapbooking, it’s a pretty powerful thing that can still cut through the noise of digital https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/c9516e4b-7ead-49fc-93f3-299e87bc4322/10000+plates+recipe+book.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/1655139696056-W0OV30CIUM4NY3D48IYS/Martha%2BStewart_nov%2B2012.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/95be592e-b51d-4eb9-a8d4-1814e47cdc1d/bosworthweddings.png Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/8b264422-d821-46b0-8b02-df3c6df47acb/American+Craft_cover.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/266c13a7-308a-4367-8272-c140d1255d7d/Growler+Cover.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/89694539-9b4b-4c16-9ecd-85839c429b1b/Pioneer+Woman+Magazine+001.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ef80dcd4-af70-4568-a9b2-ea07095cedb2/2019-Edible_Wisconsin+Dutch+Baby.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/4cef2d9f-8fb2-40a4-8922-b2957757302d/Midwest+Living%21.JPG Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/c352b999-7d9f-4cdd-ac33-1bc7d1899637/ASCO-PDF1a-2003_July12_FullPage_EH.jpg Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/cb7a1950-dade-4c48-b9f3-9672926a5374/Screen+Shot+2016-08-11+at+2.46.14+PM.png Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/243de995-8bc9-4247-8e0c-b1f88759d07b/Screen+Shot+2016-11-02+at+1.28.43+PM.png Portfolio - Publications https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/a27aa2db-6ddd-4064-b1cf-89ecb063d189/alisa-toninato-profile-vertical-062215.jpg Portfolio - Publications https://www.alisatoninato.com/portfolio/ecommerce monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/85e0f7ab-dfdf-4725-b47d-633bc4f0cf81/Gift+Box_Stack_web.jpg Portfolio - eCommerce - eCommerce When I first launched American Skillet Company in 2012, I thought we’d be a majority B2B vendor for wholesale customers. To my amazement, our social content and products sold explosively on a very basic eCommerce website at the time, thus beginning my extensive experience building, managing and leveraging our multiple online marketplaces. As both vendors for B2B sites and launching accounts on three channels of D2C platforms, my focus has always been towards acknowledging the unique demographics for each marketplace, and tailoring our profiles to meet the majority there. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/82b9338b-6883-422c-881e-e4ae03deb740/Etsy-emblem-500x281.jpg Portfolio - eCommerce https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/d697a50d-0548-4fb8-b87b-d2fc1c97a991/Felion+Studios+Logo+Final_Glyph+%2B+Logotype.jpg Portfolio - eCommerce https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ad3c9b89-0d27-4ed8-b82d-ed6c876472da/ASC_REGISTERED_Logo_picture_image.jpg Portfolio - eCommerce https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/591d6e24-62f3-48e6-8f32-303222afad08/amazon-handmade%402x.png Portfolio - eCommerce https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/4c05a054-3225-4bf4-baa8-505a9a22f749/Faire_Logo.jpg Portfolio - eCommerce https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/e202b952-f6cf-40a3-ad2e-10e89da54513/amazon-vendor-central-logo.png Portfolio - eCommerce https://www.alisatoninato.com/portfolio/events monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/e4b12b4b-8d0b-4075-9f1e-c7bafe140914/IMG_0861+web+Copy.jpg Portfolio - Events - EVENTS I didn’t start my career as a sculptor or business person, thinking I’d be the ringleader of large community events that I host locally, but the Leo in my really loves this position in the limelight. Whether it’s retail pop-up, public foundry casting workshop or a demonstration of our cast iron skillet products being used by local talented chefs during a cooking class, I love scheming up reasons to gather people together to have a ton of fun, and raise awareness for my brand while doing it. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/f6aa103e-98c0-4058-b218-f9f99146e8b8/PournYerHeartOut_Primary_Black.png Portfolio - Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/aa6a1587-42f9-4eeb-9c56-ffaf162ff022/Sitka_Salmon_11_13_19_EVENT_HEADER.png Portfolio - Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/0dc73522-b72f-4c35-bdcd-fa4088d9a667/Deep_Dish_SKillet_Pizza_Class.png Portfolio - Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ed5bc8e5-b148-4c71-8041-ba2c559314b4/dutch+oven+101+square+%281%29.png Portfolio - Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/07285560-0b20-4fa8-a6b1-304378b54ac2/Cobbler+Class+square.png Portfolio - Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/8d8d8b13-4df1-48f2-80d2-2f85e3b1fe2e/Seasoning+Workshop+square.png Portfolio - Events https://www.alisatoninato.com/portfolio/productdevelopment monthly 0.5 2022-06-08 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/4d431dc4-8eff-423f-9054-dee4060368fe/IMG_3836-3024545997-O.jpg Portfolio - Product Development - Product Development My background as a fine art sculptor quickly crossed over into manufacturing experience early on in my career. From making environmental exhibits to consumer products to packaging design, my insight and understanding around the processes, technology and approach to manufacturing a conceptual idea through to product launch is one of my strongest assets. I’ve created 9 products in the housewares industry and dozens of privately commissioned productions utilizing my knowledge of Industrial Design and manufacturing processes. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/5780ecd7-7666-45da-a1ed-86af626239e0/ASC_WI_pattern+inserts.JPG Portfolio - Product Development Product Design + Production for American Skillet Co. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/2c5e5789-2258-4b94-9b4b-a820a36ecb67/ASC_newlabel_FrongCover.jpg Portfolio - Product Development Product Label For American Skillet Co. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/911bb819-e9a5-49ea-b451-2d9abbacf32d/Gift+Boxes_s.jpg Portfolio - Product Development Gift Packaging for American Skillet Co. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/72b4af32-0f0d-4890-aa86-6ab458dffe91/Recipe-Cards_2.jpg Portfolio - Product Development Product recipe cards for American Skillet Co. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/f30027de-9a45-4b05-9a91-44daf7cd0d9b/FeLion_isolated_MAP.jpg Portfolio - Product Development FeLion "Made in American" skillet map - 2011 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ef7c3862-d0b6-4515-bdce-09421770138b/20220511-INB_4332.jpg Portfolio - Product Development Custom Commercial Waffle Maker Appliance - 2022 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/94a7d4a7-91e5-4629-b73b-277ca15cd5d1/IMG-7270.jpg Portfolio - Product Development Iron Galaxy 10" custom skillet production - 2021 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/7ac566dc-4778-4c07-acfb-5bef918b766a/Logitech+waffle+maker+finished.JPG Portfolio - Product Development Logitech Custom Waffle Maker - 2017 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/143ae7f0-f154-4909-95dc-b60ba5d93eae/Moctezuma%27s+Fajita+pan.jpg Portfolio - Product Development Moctezuma's Fajita Pan custom production - 2016 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/620eeb12-4b53-48b3-a462-78d55f0c335e/20160930_154240.jpg Portfolio - Product Development Ruth's Chris Steakhouse Louisiana Skillet Sculpture -2016 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/dddfe7e2-1d85-42de-8f69-2f780917c590/350dpi_MINA_plants.jpg Portfolio - Product Development Gordon Foods HQ North American Skillet map - 2015 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/e052befa-ef5a-4565-8039-cb6b5779a665/HeritageTavern_sSample.jpg Portfolio - Product Development Fox Heritage Tavern prototype cast iron coquette - 2014 https://www.alisatoninato.com/portfolio/strategy monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/976910d3-f5b6-4f2b-9777-ad6d010d02f7/Headed+to+Chicago....jpg Portfolio - Brand Strategy - BRAND STRATEGY Figuring out how to get from here to there never has a clear road map when you own your own business. Running all aspects of my company allowed me to have great intuition for where I needed to go, and how to get there. Flexing my creative wiring, I came up with an omni-directional approach to getting where I wanted to be. Some call it chaos, but for me working within multiple marketplaces with a laser focus on who my audience was felt like a naturally creative and fun journey. It requires a strong vision with an ability to break it down into specific events that would help us reach a nation-wide audience. I can be both scrappy & high-level at the same time, creating genuine content that resonates visually and through our messaging. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/bc9c0a80-ac7e-4756-a50f-0b2c28f7e84b/MSLB7139_0365a.JPG Portfolio - Brand Strategy National TV Appearances https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/eb210bc9-6db5-4872-bf65-671c78c5a463/Duluth_ad.png Portfolio - Brand Strategy Brand Collaborations https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/1b58aa2f-6c92-4cd6-990a-7bec1984f098/Iron+Fire+Fish+111319+38.jpg Portfolio - Brand Strategy Guest Chef Collaborations - Local Talent https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/5640410f-971f-41fe-88a9-846d8b4f85b3/image_6483441.JPG Portfolio - Brand Strategy Social Media - Influencer Collaborations https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/aabb4f99-eb84-45c4-9902-eb0c7f0e99fc/American+Craft_cover.jpg Portfolio - Brand Strategy Print Editorials https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ba8283fc-560e-4482-b356-2c3f097dcb62/Iron+Fire+Fish+111319+24.jpg Portfolio - Brand Strategy Demo's, Workshops https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/3a0d49be-c0d0-484a-82c0-bcdc7d4ab6cc/Last+Day+for+shipping.JPG Portfolio - Brand Strategy Flash Sales + Promo's https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/2853b418-52ee-4f32-99f3-27941e5c0a9b/ASCO-PDF1a-2003_July12_FullPage_EH.jpg Portfolio - Brand Strategy Print Advertising https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/f75ff7b4-bf06-410a-b5db-a4f7a5518ea8/IHA+2016+booth.jpg Portfolio - Brand Strategy International Housewares Association - Trade Show https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/ce5116d7-6a6e-4b7b-8e01-b5a41221ee4a/_7D_8995+a+bunch+of+finished+WIsco+pizza.jpg Portfolio - Brand Strategy Product Demo's + Workshops https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/e6da0ebe-398a-419c-a256-8612e16e1186/Front-Cover-Hands-sq.jpg Portfolio - Brand Strategy Recipe Development https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/8b3cc79e-d5e9-4e39-a8ca-2d6f844ef836/ASC_FindUsAtRenegade_IG.jpg Portfolio - Brand Strategy Fairs, Markets + POP-UP's https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/0e5a71f1-90df-48a2-bc37-65eca32fdc69/Midwest+Living%21.JPG Portfolio - Brand Strategy National Gift List https://www.alisatoninato.com/portfolio/storytelling monthly 0.5 2022-06-10 https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/87920935-8afe-42ac-8902-2a5ea0235040/IMG_2962.JPG Portfolio - Storytelling - STORYTELLING With my product-based businesses, it was paramount for me to lean into my authentic story of how I became an artist-turned-industrial manufacturer, yet still talk about what we made and how it fits into our ideal customer’s lifestyles, aspirations, gifting-goals and state-loving identity. I learned that a great story needs to talk about how people feel when they experience our creations, and brand visuals need to convey a mood that sets the tone for the story we tell. Through product photoshoots, campaigns, video documentation, blogs and testimonials, I was able to build our brand story in a compelling way that allowed people to visualize this product in their own lives, whether that was aspirational or not. https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/2fc9e364-540d-446f-a7bd-f9ccd0869943/Table-Multi-State+_+web.jpg Portfolio - Storytelling Campaigns + Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/2c26d721-19b0-49d0-895c-c9854da24f41/Texas+style+display-front.jpg Portfolio - Storytelling Lifestyle / Environmental Photo Shoots https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/1d0f71bd-e333-4030-86d8-b08a5f7d8c96/FeLionStudios2016-61.jpg Portfolio - Storytelling Strong Company History + Story Pages https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/8b783f05-f445-4d2d-ae20-b48c9e347f15/IMG_1385.JPG Portfolio - Storytelling Site Visits - Documentary https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/76097be6-b699-49ed-81be-67400442c99d/AmericanSkillet_TheChew_20150059.jpg Portfolio - Storytelling Behind-the-Scenes Blog Editorials https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/b0cc92a9-912f-4714-9a21-75feae8078a5/MotherDay_NY_2015.jpg Portfolio - Storytelling Establishing Traditions with People https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/6de9fb2a-9df9-402f-8479-02b4896c73e1/FeLionStudios2016-72.jpg Portfolio - Storytelling Founder Story - Brand History https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/8a484d8d-77d1-4fa8-998b-728ed08a7a3d/FeLionStudios2016-39.jpg Portfolio - Storytelling Educational - How we make it https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/7f262c4f-513a-4372-8d29-6194e16d2ad7/Table-WI-Soup.jpg Portfolio - Storytelling Aspirational Experiential Events https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/a0724bfd-48ab-41ca-a337-7ffcab9293c8/FeLionStudios2016-80.jpg Portfolio - Storytelling https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/1655140213892-CFL5172IOWTMMCH0C3DB/fire_seasoning_wisconsin_barrels_.jpg Portfolio - Storytelling Educational - Product Workshops https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/615faf9c-5055-4d38-a486-f470985e36bc/ASC_Seasoning.jpg Portfolio - Storytelling American Made - Small Business https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/512f7451-97bc-4308-963b-fb0862727d07/10827953_1529525697299534_4439036480095165884_o.jpg Portfolio - Storytelling Video Production https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/2d3a8199-a024-409e-a93c-f452c5e5099d/IMG_4352.JPG Portfolio - Storytelling Internet TV https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/933d9d28-e01e-4ad2-a3b5-b50642af40bb/Washing+skillets_.JPG Portfolio - Storytelling Behind the Scenes - Brand Story https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/203c03c7-e44d-4006-abed-bbd4f9bd2168/Social_Illinois_Slider_NEEDS+CROP.jpg Portfolio - Storytelling Lifestyle - Seasonal Recipe https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/f609f4ac-61f3-464e-aa29-6866879f5fdb/Oklahoma+%26+USA+skillets.jpeg Portfolio - Storytelling Customer Testimonials https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/af82cd9c-78e2-48bb-82b3-f9940b116e6c/Square_USA_white-tile.jpg Portfolio - Storytelling Aspirational Product https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/34154487-9963-4b55-a48f-0df4cec82147/outdoor+Grill-WI-veggies_web.jpg Portfolio - Storytelling Lifestyle - Outdoor Cooking https://images.squarespace-cdn.com/content/v1/62a0f8e917d99a0366ff65c1/6992c59a-a8ac-4d5c-a7af-f4f44d78c1c9/Wisco-Beers_web.jpg Portfolio - Storytelling Campaigns + Brand Collaborations